The $20 denim every woman needs: These stylish jeans lift the bum and make legs look longer – and they’re VERY similar to ones costing $190
- Fashionistas are raving about a new pair of dark denim jeans from Kmart
- The high-waisted ‘Front Pleated Jeans’ are ultra-flattering and cost just $20
- Customers say they enhance the behind and hang loose over the legs
- Stylists have called the jeans ‘epic’ and encouraged followers to buy a pair
- Similar styles from labels like Ksubi cost $189.95 – almost 10 times the price
- The pants are available in sizes six to 20, in-store and online Australia-wide
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Fashionistas are raving about an ultra-flattering pair of $20 jeans from Kmart that reportedly lengthen the legs and lift the bottom better than designer styles almost 10 times the price.
Available in sizes six to 20, the grey high-waisted ‘Front Pleated Jeans’ have dominated Australian social media feeds since launching in-store and online earlier this month.
Stylists and influencers have been showcasing their versatility on Instagram, dressing the jeans up with heels and clutch bags for parties and date nights and dressing them down with trainers and jumpers for casual weekend strolls.
‘If you’re not on the $20 Front Pleated Jean train yet, I think you should hop on,’ Melbourne blogger Bianca captioned an Instagram photo of herself in the pants.
Similar dark wash jeans from Ksubi cost $189.95 – meaning shoppers could buy nine pairs of Kmart’s bargain design for almost the same price.
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Brisbane stylist ‘She’s So Seasonal’ wears Kmart’s $20 Front Pleat Jeans with an orange jumper, heeled boots and a fedora hat
Save or splurge: Kmart’s $20 Front Pleated Jeans (left) and Ksubi’s $189.95 Chlo Wasted Venom jeans (right)
Brisbane stylist Sarah, known by her Instagram handle ‘She’s So Seasonal’, called the jeans ‘epic’ and said she ‘couldn’t believe how perfect they fit’ around her bottom and waist.
‘I do struggle with jeans and usually don’t opt for this style, but I immediately fell in love with the folded ankle cuff and pleat front design,’ she said in a post on Saturday.
The jeans are reportedly ‘selling like crazy’, according to Sarah, who encouraged followers to grab a pair before they sell out.
‘Must. Buy. Jeans,’ one fan replied.
Melbourne fashion influencer Bianca wears the ‘epic’ jeans which she said flattered her bottom and waist more than any style she’s tried before
Brisbane stylist Sarah (left) and Sydney blogger Dani (right) wear the jeans with boots and jumpers
Melbourne affordable fashion blogger Maria styles the jeans with strappy heels and a sleeveless top, perfect for a date or dinner with friends
Another said: ‘I have these jeans and I love them! They were nothing I would have purchased in the past, but I’m so glad I did it. So versatile and easy to dress up or down.’
A third said she had bought the jeans thanks to Sarah after seeing them on her Instagram.
Sydney style blogger Dani, who posts as ‘Luxe and Lemonade’, told followers the jeans were part of her perfect kind of winter outfit.
Dressed down: Fashion blogger Maria wears a casual look built around the jeans, with fishnet stockings, Vans trainers and a checkered trucker shirt
Melbourne fashion blogger Maria, who specialises in creating looks from discount labels, posted five photos showing different outfits built around the pants.
‘Love all of these and now you have convinced me I need these jeans!’ one woman replied.
Maria advised followers to try the jeans on before buying because the ‘baggy’ silhouette makes them large fitting, meaning women might need to wear a size smaller than they normally would.