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Amazon reveals its best-selling winter jacket trend including quirky animal prints and faux fur

The best-selling (and VERY stylish) jackets flying off shelves across Australia this winter – including a quilted designer coat for just $39

  • Amazon Australia has revealed its best-selling jackets for winter 2020
  • Quirky prints, colourful puffers and faux fur were among the most popular styles
  • A trendy $39 black quilted jacket from Rachel Roy has been flying out of stock
  • Australian shoppers love US labels like Steve Madden and Calvin Klein this year 

By Alice Murphy For Daily Mail Australia

Published: | Updated:

Australian fashionistas are dressing in bright colours, quirky animal prints, and faux fur this winter, a list of Amazon’s best-selling jackets has revealed.

The online retailer on Wednesday revealed its most popular styles since temperatures plummeted in May, including a trendy designer coat from Rachel Roy for just $39.   

Australian shoppers are most interested in American and British labels, according to the list, with top-sellers coming from names like Calvin Klein and French Connection.

Brightly coloured puffers were the most popular style, with a $70 khaki jacket from Kendall + Kylie and a $196 red hooded zip-up from Orolay flying out of stock.

Quirky prints were in demand this year with an $83 coat from Steve Madden covered in pink and cream snakeskin one of the retailer’s fastest sellers. 

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Brightly coloured puffers and quirky animal prints were the most popular styles, like this $70 khaki jacket from Kendall + Kylie (left) and $83 snakeskin coat from Steve Madden (right)

A model wears a trendy quilted coat from womenswear designer Rachel Roy, available for just $39 on Amazon

SAVE (on jackets under $100)

Arguably the best value in Amazon’s winter outerwear is the $39 Rachel Roy quilted design, closely followed by the $70 piece from Kendall + Kylie.

Hot on their coat tails is a padded jacket from Armani Exchange, available in fuchsia, black and forest green for a remarkably affordable $80.75.

Launched in 1991 as an offshoot of luxury fashion house Armani, Armani Exchange is targeted at younger customers unable to afford the dizzying price tags of the iconic Italian label.

There’s also a $70 black fur coat from womenswear brand Elliatt, which has a wide collar and stops just above the knee.

An Armani Exchange padded jacket (left) available for $80.75 and a fur coat from Elliatt (right) which costs $70

Amazon’s best winter jackets 2020 

SPLURGE (on coats to keep forever)

Perhaps the most stylish jacket on the list was a $206 aviator jacket from Calvin Klein, complete with cream shearling trim and zipped pockets.

Another stylish design is a $202 navy parka from Kenneth Cole, a US fashion label that specialises in streetwear and utility chic.

A $233 blush pink shearling zip-up from premium label Paige also made the best-seller list, in a nod to the current trend for trucker jackets which have been wildly popular in Australia this year. 

Other top sellers included a $215.75 cropped fur jacket from ASTR the Label and a $138 long fur coat from French Connection. 

A $233 blush pink shearling zip-up from premium label Paige and a $196 hooded zip-up from Orolay that’s flying out of stock

A $139 fur coat from London label, French Connection


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